In early 2024, Grey and his business manager, Ian, were deep in conversation—trying to figure out how to expand the reach of Grey’s already thriving vegan Hip-Hop movement. Something kept coming up: in a city as culturally loud as Atlanta, health and wellness events were surprisingly quiet, scattered, and inconsistent. Meanwhile, more and more people in Black and Brown communities were searching for healthier options, better habits, and places to belong along that journey.

So the two made a decision: build the space they couldn’t find—a weekly event that felt like family, culture, and community… but also access, wellness, and flavor. They reached out to Traci and Nyemay—two veterans whose vegan brands had shaped Atlanta’s plant-based scene for years. Together, they formed Vegan & Friends, an intentional ecosystem where community meets lifestyle, taste meets wellness, and culture meets care.

Welcome to Vegan & Friends—a weekly vibe, a gathering spot, and Atlanta’s longest-running vegan night market. What started as an idea became a movement, and what began as a market has grown into a beacon for health, wellness, and joy across the city.